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Image by Kelly Sikkema

Our Story & Mission

Members of Soul of the South Sports family standing together outdoors, representing family, unity, and shared purpose.

Soul of the South Sports was founded by an educator and a former collegiate athlete who understand opportunity from different perspectives. 

They understand the power of opportunity because it's part of their own story. One founder pursued higher education through an athletic scholarship. The other navigated higher education without that support. Together, they've also watched their own children pursue academic and athletic opportunities, learning first hand how access, guidance, and encouragement make a difference.

Those experiences shaped everything they do and it's why they are committed to helping students move forward without carrying the weight of unnecessary educational debt, and why they believe preparation matters just as much as potential.

This organization was built from experience. We believe potential is everywhere but access is not. That's why our work focuses on removing barriers, opening doors, and supporting students as they move beyond high school. 

Potential is everywhere. Access is not.

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Soul of the South Sports is a limited liability company (LLC) and is not a nonprofit organization. Purchases, sponsorships, and payments made to Soul of the South Sports LLC are not tax-deductible. For information about the Soul of the South Sports Foundation and it's scholarship programs, visit the Foundation Page.

COPYRIGHT © 2026  | Soul of the South Sports | ALL RIGHTS RESERVED

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